No it's not a Story but a Real, viral, humble beginning.

ideaSHAPERs was born in mid-September 2019 — not in a boardroom, but in our own home for Navarathri.

We created The Magic Golupadi for our personal use. A first-of-its-kind 3-in-1 product that works as a shelf throughout the year, and quickly transforms into a Golupadi or a makeshift table when needed.

We shared a video of it online. At a time when social media was just blossoming, the video went viral.

We received over 1000 enquiry calls in a very short span of time. With limited time and resources before Navarathri, we could only accept and successfully deliver 15 Magic Golupadis for Navarathri 2019.

But the story didn't end with the festival.

Even after Navarathri, we continued to receive at least 20 calls every day — from customers wanting to place orders, and from people simply calling to appreciate the concept and product and also to know more about us.

That's when we knew this was more than just an idea. It was an idea worth shaping

And that's how ideaSHAPERs began.